Moxie
Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. It is flavored with gentian root extract, an extremely bitter substance commonly used in herbal medicine.
Moxie was designated the official soft drink of Maine on May 10, 2005. It continues to be regionally popular today, particularly in New England states. It was previously produced by the Moxie Beverage Company of Bedford, New Hampshire, until Moxie was purchased by The Coca-Cola Company in 2018.
The beverage name is the source of the word "moxie" in the American English vernacular, a noun meaning energy, determination, and spunk.
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